R H U D E for Men

R H U D E is Rhuigi Villaseñor’s American dream. Coming to America from the Philippines with no formal training, the designer created a paisley bandana T-shirt worn by Kendrick Lamar — and just like that, a star was born. The label pays homage to Los Angeles culture, combining American iconography with nostalgic references. Graphic-print sweaters and logo shorts embody West Coast skate style.